top of page
Press & PR
"How viral animations are empowering the fight for British wildlife"
Protect The Wild Podcast
"The Empathic Potential of Animation"
Published in The Empathy Project Magazine
Written By Bel Jacobs
“Whether it’s wildlife crime or abuse in the meat and dairy industry, people are switched off by real footage of animal suffering, because it’s so hard to watch,” reflects Sinclair.
“But [that means] that engagement with the issue is lost, too. Animation is a powerful medium for animal rights, because it allows a viewer to become involved, not only because the visceral reality is removed, but also through character and story.”
"How the use of animations transformed our organisation"
Protect The Wild - Rob Pownall Panel
at VARC (Vegan and Animal Right Conference) 2025
Newsletter
INSIDE Fire Lily Studio
bottom of page